Titel | Hemopics |
Agentur | Mullen Lowe |
Kampagne | Hemopics |
Werbende | Hemorio |
Marke | Hemorio |
Datum der ersten Ausstrahlung/Veröffentlichung | 2015 / 11 |
Geschäftsbereich | Informations-/Hilfevereinigung über der Krankheit |
Story | In order to receive more blood donations to Hemorio during the National Volunteer Blood Donor Week, which takes place from 23rd to 27th November, it was created the “Hemopics” – a photo mobile app that applies a filter into the images according to the proportion of blood supplying at Hemorio. Through the app, when users take a picture, it will appear the level of blood supplying, encouraging all of their followers to participate by sharing photos on their social network. |
Medientyp | Case Study |
Creative Director | Eduardo Salles |
Art Director | Felipe Paganoti |
General Creative Director | José Borghi |
Produzent | Mundo da Lua |
Texter | Carolina Avena |
Texter | Eduardo Salles |
Regisseur | Décio Savelli |
Ton | Studio Nova Onda |
Art Buyer | Leonardo Lino |
Images | Istockphoto |
Interactive Content Producer | Actiolab |
Projektmanager Digital | Luis Alves |