Eric Groza
Creative Director at TBWA
Moscow, Russland
TitelOne Dollar Lesson
Agentur
Kampagne One Dollar Lesson
Werbende Kaspersky
Marke KASPERSKY TOTAL SECURITY
Datum der ersten Ausstrahlung/Veröffentlichung 2015
Geschäftsbereich IT Lösungen, ISP für Firmen
Slogan money, online payments, animation, 3D, visual effects, computers, messages, planes, origamis, bank, error,
Ergebnis We've built a 3D paper crafted universe with thousands objects, visualizing money transactions as you've never seen them before. Interactive infographics in the beginning showed users how online fraud has grown. Then, each user received a digital dollar that they could spend in different ways. As the dollar moved along its action packed journey, it transformed like digital origami into trains, planes and boats. Moving from the user's device, to firewalls, and payment servers. Along the way, digital threats emerged from the 3d world, forcing users to learn the secure methods to overcome them.Visitors from 149 countries 26000+ hours of learning 85% learned to prevent cyber crime (according to online survey) 9000+ downloads of Kaspersky Total SecurityOnline financial fraud remains a complicated topic for the majority of Internet users. It's difficult to understand and boring to learn. To break down the complexity of online financial fraud once and for all, we decided to turn the world of code into 3D universe, to let users to follow money on its journey all the way to the bank. 
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