eBay - "Buffered"

McCann London

McCann London London, Großbritannien

2934

Marke: eBay
Länder: Großbritannien

Werbende: eBay

Titel	Buffered
Agentur	McCann London
Kampagne	Mechanic Mindset
Werbende	eBay
Marke	eBay
Datum der ersten Ausstrahlung/Veröffentlichung	2022 / 5
Geschäftsbereich	Online-Auktionen
Philosophie	It started with a quick jump-start on your drive. Then you fitted your own roof box. Next thing you know, you’re drilling holes in your choux buns with the precision of an F1 engineer. That’s the Mechanic Mindset. eBay is bringing a fresh voice to their car parts and accessories offering with a new campaign from McCann London. The campaign follows three characters, Sam, Seb, and Toby, as they turn everyday scenarios into an opportunity to showcase their mechanic prowess. eBay believes there’s a better way to look after your car. Whether you’re a first-time car owner or a veteran motorhead, you can fix, upgrade, and maintain your vehicle for less with eBay. In the 30” hero VOD and four 15” YouTube ads, we pull the shutters up on three home mechanics with an empowered mindset, using mechanic’s tools to perform everyday tasks: jacking up the sofa to find the remote, buffering bright red welly boots and whacking big rims on a buggy. The work was directed by Josh Cohen and produced and edited at Craft London. The creative was written and art directed by Richard Morgan and Christopher McKee and produced by Chloe Brown.
Medientyp	Social Media
Länge	15 seconds
Chief Marketing Officer (CMO)	Eve Williams
Werbeleiter	Alex Allcott
Werbeleiter	Ellis Hourshid
Werbeleiter	Shannon Macleod
Chief Creative Officer	Laurence Thomson
Chief Creative Officer	Rob Doubal
Leiter Strategie	Theo Izzard-Brown
Creative Director	Rob Webster
Creative Director	Alexei Berwitz
Senior Creative	Richard Morgan
Senior Creative	Christopher Mckee
Global Business Lead	Sailesh Jani
Geschäftsführender Teilhaber	Anna Crabtree
Kaufmännischer Geschäftsführer	Oscar Flintoft
Etatdirektor	Charlie Pullan
Strategy Director	JJ Bender
Strategy Director	Natalie Lau
Projektleiter	Nicole Robinson-Spaude
Projektleiter	Hannah Graff
Projektmanager	Jessica Dee
Account Associate	Sasha Semple
Head of Design	Lisa Carrana
Designer	Harley-Jo Avery
Designer	Matt Manlove
Medienagentur	MediaCom
Produktionsfirma	Craft London
Head of Integrated Production	Sophie Chapman-Andrews
Executive Producer	Alec Christie
Senior Producer	Rebecca Wilford
Produzent	Chloe Brown
Produktionsassistant	Sonia Amini
Implementation Director	Sandra Perrier-Faucher
Implementation Manager	Barbara Puddu
Senior Print Producer	Liam White
Integrated Producer	Mandeep Kalsi
Digitale Retuschierung	Rupert King
Digitale Retuschierung	Bill Greenwood
Artworker	Andy Lupton
Creative Researcher	Carly Lindon-Forrester
Direktor Fotografie	Pieter Snyman
Regisseur	Josh Cohen
Produktionsmanager	Jo Fogarty
Assistant Director	Chris Malin
Art Director	Elizabeth El-Kadhi
Casting	Garrett Casting
Cutter	Matt Dollings
Cutter	Sabina Dallu
Head of Post Production	Pedro Pinto
Produzent Post-Produktion	Rory Mills
VFX/Post Production	Craft London
VFX Lead	Thomas Castellani
Kolorist	Alex Gregory
Kolorierung	No.8
Color Producer	Claire Cullen
Sound Mix and Design	Brother Film Co
Executive Sound Producer	Hugo Ellingham
Sounddesigner	Patrick Lee
Produzent Ton	Georgiana Clark