| Titel | Cross River Gorilla |
| Agentur | Dentsu Utama Sdn Bhd |
| Kampagne | Anti-Poaching |
| Werbende | WWF |
| Marke | WWF Indonesia |
| Geschäftsbereich | Umwelt & Ökologie |
| Slogan | Stop the hunting. |
| Philosophie | WWF needed to create awareness on the declining number of critically endangered animal species due to animal poaching. |
| Ergebnis | We explored the graphic solution of using circles and geometry to create images of the critically endangered animals. We then added lines to the circles, forming crosshairs to represent mass animal poaching. |
| Medientyp | Presse & Publikationen |
| Executive Creative Director | Chow Kok Keong |
| Art Director | Chow Kok Keong |
| Art Director | Loo Kok Seng |
| Illustrator | Loo Kok Seng |
| Texter | Lim Khai Xing |
| Direktor Kundenservice | Keat Soh |
| Art Director | Yuki Siew |
| Illustrator | Yuki Siew |
| Druck-Produzent | Wong Fok Loy |
Mehr Projekte
ALLE SEHENBorneo Pygmy Elephant
- MARKE:
- WWF Indonesia
- AGENTUR:
- Dentsu Utama Sdn Bhd
Sumatran Tiger
- MARKE:
- WWF Indonesia
- AGENTUR:
- Dentsu Utama Sdn Bhd
Sun Bear
- MARKE:
- WWF Indonesia
- AGENTUR:
- Dentsu Utama Sdn Bhd