| Titel | Killing (English) |
| Titel (Originalsprache) | Massacre |
| Agentur | agence W |
| Kampagne | Shredder |
| Werbende | ACT Responsible |
| Marke | ACT Responsible Exhibition 2015 |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2015 / 5 |
| Geschäftsbereich | Tierrechte |
| Slogan | La publicité a le pouvoir de mettre fin au massacre. |
| Medientyp | Zeitschriftenanzeige |
| Creative Director | Ivan Pierens |
| Art Director | christophe provost |
| Texter | Fabien Moussart |
| Photographer | Marc Da Cunha Lopes |
| Production Company | Windsor Paris |
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