Babyshop - "Our Heartbeats"

FP7/DXB - McCann Worldgroup

FP7/DXB - McCann Worldgroup Dubai, Vereinigte Arabische Emirate

5414

Marke: Babyshop
Länder: Vereinigte Arabische Emirate

Werbende: Landmark Group

Titel	Our Heartbeats
Agentur	FP7/DXB - McCann Worldgroup
Kampagne	Our Heartbeats
Werbende	Landmark Group
Marke	Babyshop
Datum der ersten Ausstrahlung/Veröffentlichung	2020 / 12
Geschäftsbereich	Online-Verkauf, E-commerce
Story	The film pays an ode to the future of the nation, on the day it was born. Narrated through the voice of Mr. Faisal, a man from the UAE, born in 1971 (the year of UAE’s formation), the film features never-seen-before shots of both babies being formed (through ultrasound, 3D and 4D scans of babies in the womb) juxtaposed with metaphorical shots of many unseen parts of the UAE depicting its own formation and progress (through aerial shots). The soundtrack is an original soundtrack composed in the UK which merges real heartbeats with a special softer rendition of the UAE National Anthem.
Philosophie	in an environment riddled with anxiety about the future (and amidst the typical songs and ads of National Day), Babyshop is sharing an unexpected message of optimism by sharing a glimpse into the UAE’s future; a message that brings hope and optimism, featuring those whose first steps will be the nation’s next.
Problem	The United Arab Emirates (UAE) was formed in 1971 combining the 7 Emirates of Dubai, Abu Dhabi, Sharjah, Ajman, Fujairah, Ras Al Khaimah and Umm Al Quwain. The country’s growth in just 5 decades is worth noting. And it’s not just restricted to building the world’s tallest building or the biggest airport, but also visible in parameters like life expectancy, health and socio-economic progress. The UAE continues to build a UAE of the future - always seeking to design a UAE that its people deserve. The Year 2020, despite the crisis, has been proclaimed to be the Year of Getting Ready for the UAE’s 100th Anniversary in 2071. 50 years ago, its founding fathers designed the lives its people lead today. With its vision set to being one of the world’s most reputed nations, the country is looking forward to the next fifty years and enabling a positive future for its generations to come. Now, every year, on December 2, the UAE celebrates its unification and its achievements on its National Day.
Medientyp	Fernsehen
Länge	60 seconds
Executive Creative Director	Oliver Robinson
Executive Creative Director	Fouad Abdel Malak
Etatdirektor	Vicky Kriplani
Creative Director	Aunindo Anoop Sen
Texter	Aunindo Anoop Sen
Texter	Vaibhava Bhatnagar
Art Director	Smit Agrawal
Kundenbetreuer	Alston Dsa
Produktionsfirma	FEEL Productions
Regisseur	Tahaab Rais
Filmproduzent/Produzent	Sandip Shivtarkar
Bild und Kamera	Ashraf Muhammadunny
Cutter	Ashraf Muhammadunny
Komponist	Joe Dickinson
Sound Engineer	Aswin Kumar
Produktionkoordinator	Jayvee John Vonn Banaag
Head of Strategy	Tahaab Rais