DSF 2013 - "The Best Times"

TBWA\RAAD

TBWA\RAAD Dubai, Vereinigte Arabische Emirate

5727

Marke: DSF 2013
Länder: Vereinigte Arabische Emirate

Werbende: Dubai Shopping Festival

Titel	The Best Times
Agentur	TBWA\RAAD
Kampagne	The best times
Werbende	Dubai Shopping Festival
Marke	DSF 2013
Datum der ersten Ausstrahlung/Veröffentlichung	2012 / 11
Geschäftsbereich	Festivals & Messen
Slogan	Dubai at its best
Story	The Dubai Shopping Festival kicks off on January 3rd 2013 and the festival has just launched a new distinct and powerful film for the event. The film was directed by Melanie Bridge who is well known for her visually rich and innovative spots. Melanie worked with Dubai based agency TBWA/RAAD and production company City Films to create this emotional and visually pleasing film. The film takes viewers on a journey of Dubai in a way that has never been explored before. Says Melanie Bridge “I always go crazy taking photos when I land in a new country as everything seems so beautiful and different, yet after a while your eyes can become jaded and you stop seeing the beauty. So I made a conscious choice to build the ad around all the things I found amazing in those first couple of days - the fresh perspective of a New Zealand girl straight off the plane. People in Dubai were surprised by the ad, it reawakened the beauty of Dubai for them too”.
Medientyp	Fernsehen & Kino
Soundtrack	Pete Jones
Regisseur	Melanie Bridge
Filmproduzent/Produzent	Claire Davidson
Filmproduzent/Produzent	Joyce Hadife
Direktor Fotografie	Danny Rhulmann
Agency Producer	Jessica Abi Nassif
Agency Producer	Rouba Asmar
Stellvertretender Creative Director	Bassam Doss
Stellvertretender Creative Director	Deger Ozkan Cotelioglu
Stellvertretender Creative Director	Associate Creative Director: Guido Pecego
Executive Creative Director	Martin Lever
Video Editor	David Zavadescu