| Titel | Play My Tweet |
| Agentur | BBDO New York |
| Kampagne | Play My Tweet |
| Werbende | Foot Locker |
| Marke | Foot Locker |
| Posted | April 2016 |
| Geschäftsbereich | Andere |
| Story | NBA superstar James Harden was put through his paces by Foot Locker in an event that pitched his shooting skills against the Twittersphere. Fans were invited to tweet quirky challenges; these were printed on balls which were then handed to James. If he missed the hoop, he had to take the challenge. Which was how he ended up snapping a selfie with a camel, and riding a tricycle while eating ice cream and wearing a clown nose. The results were edited into short films and posted in real time. The event generated over 120 million impressions on Twitter. |
| Medientyp | Andere |
| Länge | |
| Redaktionsbüro | MacKenzie Cutler |
| Chief Creative Officer | David Lubars |
| Chief Creative Officer | Greg Hahn |
| Executive Creative Director | Chris Beresford-Hill |
| Executive Creative Director | Dan Lucey |
| Art Director | Martins Zelcs |
| Texter | Bryan Stokely |
| Director of Integrated Production | David Rolfe |
| Associate Director Digitale Produktion | Joe Croson |
| Event | Olivia Boutcher |
| Interactive producer | Eric Bloom |
| Projektmanager | Michael Gentile |
| Kundenbetreuer | Troy Tarwater |
| Kundenbetreuer | Janelle Van Wonderen |
| Kundenbetreuer | Nick Robbins |
| Kundenbetreuer | Samuel Henderson |
| Digitale Strategie | Rhys Hillman |
| Produktionsfirma | The Kitchen |
| Regisseur | Law Chen |
| Direktor Fotografie | Jon Chen |
| Executive Producer | Renee Haar |
| Herstellungsleiter | Jonathan Hsu |
| Event | Keith Vogelsong |
| Cutter | Nick Divers |
| Executive Producer | Sasha Hirschfeld |
| Musik | Cameron Thompkins |