Kleenex - "Save the Sleeve 2"

FCB London

FCB London London, Großbritannien

969

Marke: Kleenex
Länder: Großbritannien

Werbende: Kimberly-Clark Worldwide, Inc.

Titel	Save the Sleeve 2
Agentur	FCB London
Kampagne	Save the Sleeve
Werbende	Kimberly-Clark Worldwide, Inc.
Marke	Kleenex
Datum der ersten Ausstrahlung/Veröffentlichung	2023 / 2
Geschäftsbereich	Toilettenpapier, Reinigungstücher
Slogan	Grab Kleenex
Philosophie	We’ve all done it, sneezed into our sleeves, wiped snot onto our trousers, blown our nose into our curtains (ok maybe not that one). That’s why FCB Inferno are launching a new ‘Save the Sleeve’ campaign for Kleenex Balsam tissues, which will run on TV, VOD, social, digital and OOH. Kleenex research shows that although we’re rationally aware we need tissues, lack of preparation means we often reach for inferior substitutes in our moments of need. ‘Save the Sleeve’ turns the spotlight on all these many, many things that we use instead of Kleenex. From the toddler who rubs his nose in his mum’s hair when she isn’t looking, to the teenager who uses his trousers and the student who uses her scarf to catch a sneeze. The tongue-in cheek campaign encourages consumers to ‘Grab a Kleenex’ instead of anything else, because only a Kleenex will do when someone needs a tissue.
Medientyp	Fernsehen
Länge	30 seconds
Creative Director	Ben Usher
Creative Director	Rob Farren
Art Director	Rob Farren
Texter	Ben Usher
Texter	Jonathan Thake
Etatdirektor	Kirsten Barnes
Agency Producer	Biba Thomas
Produktionsfirma	FLIPT
Regisseur	Alex Dunning
Cutter	Simon Eustace
Post-Produktion	CHEAT London
Sounddesigner	James Everett
Tonproduktion	No.8
Direktor Fotografie	Luke Scully
Fotograf	Juanita Richards
Musik	Soho Music
Chief Creative Officer	Owen Lee
Strategist	Lucie Newlan
Kundenbetreuer	Kat Sarantopoulos
Kundenbetreuer	Kylie O’Brien
Werbeleiter	Matt Stone
Werbeleiter	Emma Drew
Werbeleiter	Stephanie Madrell
Werbeleiter	Jessica Gosling
Werbeleiter	Christof Baer
Werbeleiter	Lauren Taylor