| Titel | The Book Of Ignorance |
| Agentur | Saatchi & Saatchi |
| Kampagne | The Book Of Ignorance |
| Werbende | Janet 45 |
| Marke | Janet 45 |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2018 |
| Geschäftsbereich | Zeitungen, Zeitschriften, Bücher |
| Philosophie | The Cyrillic alphabet is about to vanish in the country where it originally came from – Bulgaria. The reason? It’s a bit inconvenient for texting. All this results in illiteracy in the population. To make Bulgarians want their alphabet back we showed them what would happen if we stopped caring about it. On May 24th, Bulgaria’s national holiday dedicated to the Cyrillic alphabet, we published the most iconic and beloved Bulgarian novel ‘Under the yoke’ entirely translated in chat slang and placed it in the largest bookstores in the country. |
| Medientyp | Design von Promotionsartikeln |
| Länge | |
| Executive Creative Director | Konstantin Trendafilov |
| Creative Director | Petya Savova |
| Creative Director | Radomir Ivanov |
| Art Director | Petya Savova |
| Texter | Petar Pacholov |
| Texter | Alexander Bratimirov |
| Designer | Kaloyan Tinchev |
| Etatdirektor | Ivan Totev |
| Client Director | Kristina Petrova |
| Planning Director | Julieta Jeleva |
| Illustrator | Petya Savova |
| Illustrator | Kaloyan Tinchev |
| Produzent | Kiril Gerenov |
| Musik | Kaloyan Dimitrov |
| Digital creation | Robert Shunev |
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