| Story | Dubai Holding SkyRun was the first vertical run in Dubai. For fourteen years, it has challenged participants to race up the stairwell of Jumeirah Emirates Towers - all 1334 steps. And this year, SkyRun was chosen to be included in the prestigious Vertical World Circuit, rising to the ranks of races in Shanghai, London, Paris and beyond. To raise awareness, this year’s poster didn’t just turn heads; it tilted them. It looks like a poster hanging crooked, but on second glance you see it’s hung just perfectly. A simple die-cut turns any surface into a staircase. |
