Raul Palhares
Associate Creative Director at BBDO
Singapore, Singapur
TitelLX Celsius
Agentur
Kampagne LX Celsius – The Lisbon weather forecast powered by the people’s clotheslines.
Werbende Lisbon City Council
Marke Lisbon City Council
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Regierungsinformation & Services
Story LX Celsius is a meteorological app that reports the local forecast based on one of Lisbon’s iconic elements: the Clothesline.
Based on this iconic element, we’ve created an app that reports the local forecast. But more than that. It also suggests the perfect activities for the days’ weather. Come rain or shine. The app also provides specific sounds for each season.
The LX Celsius is already available for free download on the App Store.Coming soon, on the Google Play.
Philosophie Around the world, people check the weather forecast by peeking at the news.In Lisbon, people just peek at their neighbours’ clotheslines.
Based on this iconic element, we’ve created an app that reports the local forecast. But more than that. It also suggests the perfect activities for the days’ weather. Come rain or shine. The app also provides specific sounds for each season. 
Problem To promote the city.
Ergebnis LX Celsius is a meteorological app that reports the local forecast based on one of Lisbon’s iconic elements: the Clothesline.
The Leo Burnett Lisboa and the Lisbon City Council invite everybody, from citizens to tourists, to download the app and discover the local forecast powered by the people’s clotheslines. The app was developed in collaboration with WIG digital agency, and Dizplay Soundlab was in charge of the sound production.
The LX Celsius is already available for free download on the App Store.Coming soon, on the Google Play.
Medientyp Anwendungen
Länge
Soundtrack Dizplay Soundlab
Mehr Informationen
Executive Creative Director
Creative Director
Art Supervisor
Art Director
Art Director
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Designer
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Agentur Mitwirkende
Software Entwickler
Software Entwickler
Sound Recording
Sound Recording
Sounddesigner
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Software Entwickler
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