Lisbon City Council - "LX Celsius"

Leo Burnett Publicidade, lda.

Leo Burnett Publicidade, lda. Lisboa, Portugal

8610

Marke: Lisbon City Council
Länder: Portugal

Werbende: Lisbon City Council

Titel	LX Celsius
Agentur	Leo Burnett Publicidade, lda.
Kampagne	LX Celsius – The Lisbon weather forecast powered by the people’s clotheslines.
Werbende	Lisbon City Council
Marke	Lisbon City Council
Datum der ersten Ausstrahlung/Veröffentlichung	2016 / 4
Geschäftsbereich	Regierungsinformation & Services
Story	LX Celsius is a meteorological app that reports the local forecast based on one of Lisbon’s iconic elements: the Clothesline. Based on this iconic element, we’ve created an app that reports the local forecast. But more than that. It also suggests the perfect activities for the days’ weather. Come rain or shine. The app also provides specific sounds for each season. The LX Celsius is already available for free download on the App Store.Coming soon, on the Google Play.
Philosophie	Around the world, people check the weather forecast by peeking at the news.In Lisbon, people just peek at their neighbours’ clotheslines. Based on this iconic element, we’ve created an app that reports the local forecast. But more than that. It also suggests the perfect activities for the days’ weather. Come rain or shine. The app also provides specific sounds for each season.
Problem	To promote the city.
Ergebnis	LX Celsius is a meteorological app that reports the local forecast based on one of Lisbon’s iconic elements: the Clothesline. The Leo Burnett Lisboa and the Lisbon City Council invite everybody, from citizens to tourists, to download the app and discover the local forecast powered by the people’s clotheslines. The app was developed in collaboration with WIG digital agency, and Dizplay Soundlab was in charge of the sound production. The LX Celsius is already available for free download on the App Store.Coming soon, on the Google Play.
Medientyp	Anwendungen
Länge	104 seconds
Soundtrack	Dizplay Soundlab
Mehr Informationen	https://itunes.apple.com/pt/app/lxcelsius/id1077486441?mt=8
Executive Creative Director	Luciana Cani
Creative Director	Steve Colmar
Art Supervisor	Nuno Salvaterra
Art Director	Guilherme Nunes
Art Director	Bernardo Pimentel
Texter	Raul Palhares
Texter	Diogo Figueira
Designer	Nuno Salvaterra
Designer	António Silva
Produzent	Hugo Lage
Produzent	Inês Correia
Produktionsleitung	Cristina Almeida
Produzent	Antonio Junior
Agentur Mitwirkende	Rafaela Andrade
Software Entwickler	João Ferreira
Software Entwickler	Luís Antunes
Sound Recording	Rui Miguel
Sound Recording	Jorge Cabanelas
Sounddesigner	Rui Miguel
Fotograf	Gnunes Myopia
Software Entwickler	WIG
Tonstudio	Dizplay Soundlab