| Titel | Kamasutra+ |
| Agentur |
THE GOOD COMPANY
|
| Kampagne |
Kamasutra+
|
| Werbende |
Sidaction
|
| Marke |
Sidaction
|
| Datum der ersten Ausstrahlung/Veröffentlichung |
2022 / 10
|
| Geschäftsbereich | Gemeinnützige Organisationen
|
| Story | Sidaction and The Good Company publish the first inclusive Kamasutra, the Kamasutra+, to represent a diversity of sexual orientations and identities. 69 positions have been revisited and illustrated by French and international artists, all members or allies of the LGBT+ cause. This unique artistic work created to raise HIV/AIDS awareness, is available for limited edition purchase. |
| Philosophie | The Kamasutra is arguably the most famous and widely-diffused book in the world, and yet it has rarely ventured beyond a heteronormative representation of sexuality. Its numerous versions have consistently put forth an idealized, stereotyped representation of bodies, identities and sexualities. Sidaction - in collaboration with the agency The Good Company and Kiblind Editions - wanted to reinvent the original Kamasutra by including, for the first time, all identities and sexualities…all while reminding readers of the numerous ways to protect themselves against HIV. |
| Medientyp |
Presse & Publikationen
|
| Artistic Director |
Eva Huguet
|
| Concept Provider / Copywriter |
Joelle Elhajj
|
| Creative Director/Art Director |
Fabien Gailleul
|
| Creative Director, Copywriter |
Philippe Lesesvre
|
| Creative Director, Copywriter |
Hadi Hassan-Helou
|
| Communications Planner |
Lisa Gache
|
| Group Account Manager |
Lisa Buisson
|
| General Director |
Julien Quidor Dit Pasquet
|
| General Director |
Jeanne Neuschwander
|
| President/CEO |
Luc Wise
|
