| Titel | Wildlife Watch |
| Agentur | Edelman |
| Kampagne | Wildlife Watch |
| Werbende | Samsung |
| Marke | Samsung |
| Posted | Oktober 2021 |
| Geschäftsbereich | Unterhaltungselektronik & Audio- und Videogeräte |
| Story | During Covid, poaching in Africa skyrocketed because there were fewer tourists to keep an eye on the wildlife. Samsung promotes technology for good, with an upcycling programme that aims to reimagine phones into new, beneficial roles.What if we could fight poaching, while proving that Samsung has the best phones in the world?We created Wildlife Watch: a customised live streaming experience that enables anyone in the world to be a virtual wildlife ranger using Samsung phones as surveillance devices.Upcycled Samsung Galaxy handsets planted to live-stream from across the African plains made way for 24-hour worldwide wildlife watch, protecting animals and raising awareness of poaching. |
| Medientyp | Case Study |
| Länge | |
| Werbeleiter | Anouska Ruane |
| Werbeleiter | Camilla Barrett |
| Chief Creative Officer | Stefan Ronge |
| Chief Creative Officer | Mattias Ronge |
| Client Strategist | Miranda Mitchell |
| Earned lead | Nicki Cooper |
| Stellvertretender Creative Director | Denesh Agnihotri |
| Creative Director | Anuj Shah |
| Creative Director | Martin Jon Adolfsson |
| Creative Director | Prinolon Govender |
| Technischer Direktor | Myles Cameron |
| Head of Design | Steve Malkerty |
| Agency Producer | Greg Hemes |
| Produzent | Fernando April |
| Projektmanager | Peter Norris |
| Projektleiter | Claire Fraser |
| Associate Director | Kirsten Mackenzie |
| Digital Planner | Penny Lipsham |
| Digital Associate Director | Renato Ivaldi |
| Business Affairs | Melita Watt |