Titel | HiLux In The Middle |
Agentur | Saatchi & Saatchi |
Kampagne | HiLux In The Middle |
Werbende | Toyota Motor Corporation |
Marke | Toyota Hilux |
Posted | Oktober 2023 |
Geschäftsbereich | Allradantrieb |
Slogan | TOYOTA AUSTRALIA LAUNCHES NEW CAMPAIGN FOR HILUX SHOWCASING THE POWER OF AN UNBREAKABLE CONNECTION VIA SAATCHI & SAATCHI |
Story | In the humorous and oddly touching new Toyota Australia campaign ‘HiLux In The Middle’, Scoundrel director Tim Bullock collaborates with Saatchi & Saatchi Australia to showcase the enduring bond Toyota HiLux owners have with their truck. The film tells the story of a couple going through a separation who discover, despite the bumps in the road, that their unbreakable connection with their Toyota HiLux makes it difficult to stay apart. The campaign platform will be activated across key partnerships, out-of-home, broadcast, digital, radio, in-store and CRM. Says Vin Naidoo, Toyota Australia Chief Marketing Officer: “We know that Australia has a special relationship – an unbreakable connection, you could say, with the Toyota HiLux, built up over 50 years and is certainly one we are very proud of.” Adds Steve Cochran, Chief Creative Officer, Saatchi & Saatchi: “There’s a hugely strong legacy of work for HiLux in Australia. The opportunity to continue that is both a privilege and a kind of responsibility. We certainly hope the country thinks we’ve done that legacy proud with this fun new iteration.” |
Medientyp | Fernsehen |
Länge | |
Werbeleiter | Andrew Wearing |
Werbeleiter | Kylie Graham |
Werbeleiter | Brooke Butkiewicz |
Werbeleiter | Yaz Malcolm |
Creative Teammitglied | Jake Blood |
Creative Teammitglied | Hannah Payton |
Creative Teammitglied | Mac Wright |
Head of Design | Tod Duke-Yonge |
Chief Client Officer | Ben Court |
Group Business Director | Zoe Kypros |
Produktionsfirma | Scoundrel |
Regisseur | Tim Bullock |
Executive Producer | Adrian Shapiro |
Executive Producer | Kate Gooden |
Produzent | Claire Kelly |
Direktor Fotografie | Shelly Farthing |
Casting | i4casting |
Cutter | Adam Wills |
Post-Produktion | Adam Wills |
Kolorist | Edel Rafferty |
Sounddesigner | Simon Kane |
Tonstudio | MassiveMusic Amsterdam |
Chief Creative Officer | Steve Cochran |
Creative Director | Piero Ruzzene |
Creative Director | Kerem Sekerci |
Produktionsleitung | Michael Demosthenous |
Integrated Producer | Esta Lau |
Integrated Producer | Holly De Roy |
Strategy Director | Alex Speakman |
Strategy Director | Joe Heath |
Leitung Musik | Michael Szumowski |
Leitung Musik | Big Sync Music |