Tomas Tulinius
Creative Director -Art at Saatchi & Saatchi Düsseldorf
Berlin, Deutschland
TitelGDR
Agentur
Kampagne GDR
Werbende Sixt
Marke Sixt
PostedAugust 2002
Produkt Car Rental
Geschäftsbereich Auto- & Lieferwagenvermietungen
Story Pictures from the famous "monday" - demonstrations in the former GDR (East Germany), which lead to the Reunification. The voiceover:"We've learned from the past. If you let people wait for their cars you get into trouble. e-Sixt guarantees: All makes. All at affordable rates. All available now". So in fact the spot ironically points out, that the long waiting lists for cars in the former East was responsible for the reunification movement. The spot ran for the first time on the 11th aniversary of the reunification advertising the affordable and fast Sixt leasing services for new cars.
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