| Titel | Share the care and give moms more time |
| Agentur | Le Pub |
| Kampagne | Share the Care |
| Werbende | Philips |
| Marke | Philips Avent |
| Posted | März 2024 |
| Geschäftsbereich | Hygiene, Körper- & Schönheitspflege |
| Story | New Philips Avent research reveals nearly two in three moms of young children have less than one hour a day for their basic needs. Taking on this taboo, Philips Avent launches its new Share the Care brand positioning and movement, encouraging families, friends, and communities to better support moms so they can prioritize their well-being and self-care too. Philips Avent is raising awareness about the lack of time in moms’ daily lives by marking the Daylight Saving Time change in Times Square in New York City, and virtually by way of virtual out-of-home clocktower takeovers. |
| Medientyp | Internet-Film |
| Länge | |
| Chief Creative Officer | Milos Obradovic |
| Leiter Strategie | Bela Ziemann |
| Strategy Director | Isabella Mulholland |
| Communications Planning Director | Adam Lotz |
| Executive Creative Director | Sandrine Le goff |
| Executive Creative Director | Jessica Kersten |
| Art Director | Barbara Ryan |
| Digital Art Director | Alejandro Gutierrez |
| Etatdirektor | Sanne Kragten |
| Executive Producer | Francesca Zazzera |
| Produzent | Niko Koot |
| Produzent | Tania Dal Pra |
| Produzent | Veronica Bottanelli |
| Data Analyst | Tumay Mavi |
| Strategie/Planung | Martina Rinciari |
| Data Analyst | Hanna Janasik |
| Global CEO LePub, CCO Publicis Worldwide | Bruno Bertelli |
| Global CCO LePub | Cristiana Boccassini |
| Digital Copywriter | Nikolay Malchev |
| Senior Account Manager | Jack Furey |
| Global Head of Data & Lab | Zoe Lazarus |
| Global Head of PR and Communication | Isabella Cecconi |