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Ailton Henriques
Ailton Henriques
Senior Art Director at BBDO Germany
Dusseldorf, Deutschland
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TitelCapa Vs. War
Agentur
Kampagne Capa vs War
Werbende Robert Capa Contemporary Photography Centre
Marke Robert Capa Contemporary Photography Center
Datum der ersten Ausstrahlung/Veröffentlichung 2024 / 2
Geschäftsbereich Kultur, Freizeit & Sport
Story The campaign uses images taken in the last century by the worldwide praised and recognized war photographer Robert Capa, but specifically chooses to show the ones that transcend time and can be mistaken for pictures of ongoing conflicts. It becomes evident how the campaign refers to the beliefs and ideas that the Hungarian photographer had for a world free of war. As once said by Capa himself, "I hope to stay unemployed as a war photographer till the end of my life."
Philosophie Due to the unprecedented rise in the number of worldwide conflicts, the Robert Capa Contemporary Photography Center launches a campaign that shows how today's state of war is far more similar to our dark past than most would think.
Medientyp Case Study
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Fotograf
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