Titel | Save a Wall |
Agentur | FCB Milan |
Kampagne | Save a Wall |
Werbende | Tesa |
Marke | Tesa |
Datum der ersten Ausstrahlung/Veröffentlichung | 2016 / 5 |
Geschäftsbereich | Schreibwaren & Bürobedarf |
Slogan | It helps a wall. Use tesa® adhesive solutions. |
Philosophie | In a unique outdoor campaign, FCB Milan took walls ruined for years by DIY fanatics and placed them outside to symbolize how they literally ran away from home due to years of sustained negligence. |
Problem | tesa® is the ideal choice to hang anything on the wall, allowing consumers to avoid damage typically caused by hammers and drills. However, despite the existence of its products many people continue to rely on old methods, often underestimating the damage caused to the walls. |
Medientyp | Außenwerbung |
Länge | |
Chief Executive Officer (CEO) | Pietro Maestri |
Chief Creative Officer | Pietro Maestri |
Executive Creative Director | Fabio Teodori |
Stellvertretender Creative Director | Gianluca Belmonte |
Art Director | Fabio Mazzucchelli |
Texter | Michele Vicari |
Strategieplaner | Paolo Costella |
Etatdirektor | Claudia Moscato |
Kundenbetreuer | Ilaria Vita |
Produktionsmanager | Cristina Nardi |
Herstellungsmanager | Nicoletta Prada |
Produktionsfirma | STUDIO CATTELAN |
Regisseur | Marco Mulas |
Direktor Fotografie | Stefano Cattelan |
Produktionsfirma | LULE PRODUCTION |
Cutter | Gabriele Fonseca |