Budweiser - "Royalty Free Bot"

David Bogota, Kolumbien

Awards

8406

Marke: Budweiser
Länder: Kolumbien

Werbende: AB Inbev

Titel	Royalty Free Bot
Agentur	David
Kampagne	Royalty Free Bot
Werbende	AB Inbev
Marke	Budweiser
Datum der ersten Ausstrahlung/Veröffentlichung	2022 / 5
Geschäftsbereich	Bier, Cidre
Philosophie	Budweiser, one of ABInBev’s premium brands, started to promote emerging Urban music artists. That’s why two years ago, BUDXRECORDS was created, a music label that has been working on discover those new talents that are waiting to become famous, but who lack of opportunities to be listened. Each year, different types of activations have been made in order to do so. This year, along with agency DAVID Bogota, the brand created Royalty Free Bot, to help new artists to be heard by millions of people, hijacking Twitch, one of the most popular streaming platforms in the world. Everyday is very common that streamers and gamers use music in the background of their lives. However, platforms like Twitch bans and blocks them when they don’t own the rights of that music. Budweiser found the way to help them. That’s why the brand created a bot that will be hosted on Discord (another of the most popular social media in the world) in which there will be uploaded thousands of songs of emerging artists. Royalty Free Bot will be playing the content 24/7 so any streamer around the world could use it, giving unknown artist the exposure they need in front of an unusual public. The campaign will be spread with the help of some of the best streamers in Latinamerica, such as WestCol, Leandro, MrStiven, Natalan and Coscu.
Medientyp	Interaktiv
Länge	77 seconds
Global Chief Creative Officer	Pancho Cassis
Global Chief Operating Officer	Sylvia Panico
Global PR Director	Sandra Azedo
Chief Creative Officer	Carlos Andrés Rodríguez
Geschäftsführer	Juan-Pablo García
Art Director	Izmael Crespo
Art Director	Julián Olivares
Texter	Jonathan Rodriguez
Account Executive	Krizia Brühl
Direktor Digital	Andrés Granados
Insights	Yaneth Bolaños
Approval Client	Thor Borresen
Approval Client	Diego Pomareda
Approval Client	Juanita León
Approval Client	Natalia Aguirre
Approval Client	Jorge Velásquez
Approval Client	Alejandra González Pérez
Approval Client	Juan David Cortéz
Approval Client	Laura Lorena Garzón
Approval Client	Natalia Gaviria
Approval Client	Lorena Díaz
Spoon team	Carlos Vidal
Spoon team	Gabriela Ruiz
Dattis team	Camila Gómez
Dattis team	Juliana Fandiño
Dattis team	Valeria Rivera
Produktionsfirma	Merlin Filmes
Regisseur	Santiago Díaz Vence
Production Team	Vanessa Mejía
Production Team	Juan Felipe Arango
Production Team	Gabriel Vallejo
Production Team	Henry Arteaga
Production Team	Juancho Valencia
Production Team	Felipe Jaramillo
Music Artistic Coordinator	Constanza Ramírez
Music Artistic Coordinator	Laura Garzón
Music Artistic Coordinator	Ángela Leal
Produzent	Fausto Tapias
Direktor Fotografie	Juan Salgado
Art Director	César Maya
Musik	Diego Cáceres