Titel | Wheelchange Tours |
Brief | There are many ways to make tourism more inclusive. Wheelchange Tours is one of them: a system that links a wheelchair to a bicycle. Thanks to that innovation, a person with reduced mobility can become a tour guide. This innovation led to the creation of a new type of city tour, and a new sort of tour guide. |
Agentur |
FCB Lisbon
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Kampagne |
Wheelchange Tours
|
Werbende |
Tur4All
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Marke |
Wheelchange Tours
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Posted | November 2019 |
Geschäftsbereich | Transport, Reise & Tourismus
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Story | There are many ways to make tourism more inclusive. Wheelchange Tours is one of them: a system that allows you to couple a wheelchair with a bicycle. With it, a person with reduced mobility can become a tourist guide. |
Problem | Wheelchange Tours is an idea for Portugal which sees the tourism industry as a priority. An idea that can create a new profession in the tourist business for people with motor disabilities, and that can be replicated elsewhere. |
Medientyp |
Case Study
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Creative Director |
edson athayde
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Creative Director |
Luis Silva Dias
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Chief Creative Officer |
edson athayde
|
Texter |
edson athayde
|
Texter |
Márcio Nazianzeno
|
Art Director |
Eduardo Pastor
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Art Director |
Andre Santos
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Designer |
João Martins
|
Produktionsfirma |
BRO cinema
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Regisseur |
Mário Patrocínio
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Ton |
O Menino Grava
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