Fabien Gailleul
Associate Creative Director at We Are Social, Paris
Paris, Frankreich
TitelGoogle Escape (english)
BriefYou’re trapped in a room filled with puzzles that you have to solve in order to escape. So you reach for your phone and fire up Google. After all, Google can provide answers, maps, translations and many other advantages. To prove this, creative talents were locked in the Google Escape Room and given 40 minutes to get out using Google mobile apps. For the grand premiere, four famous YouTube creators took part and their experience was broadcast live. Viewers who wanted to join in were challenged to win tickets by solving daily riddles published on Google social channels.
Agentur
Kampagne Google Escape
Werbende Google
Marke Google France
PostedNovember 2016
Geschäftsbereich Suchmaschinen
Story Google Escape is the first branded Escape Game powered by Google France, where players had to combine the use of online tools with real-life actions to succeed, while allowing anyone to follow the experiment on social media.
Medientyp Case Study
Geschäftsführer
Etatdirektor
Creative Director
Produktionsleitung
Kundenbetreuer
Kundenbetreuer
Kundenbetreuer
Texter
Art Director
Kreative Technologie
Kreative Technologie
Produktionsfirma
Executive Producer

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