| Titel | Martha |
| Agentur | Dieste |
| Kampagne | Martha |
| Werbende | Dallas Pets Alive! |
| Marke | Dallas Pets Alive |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2016 / 4 |
| Geschäftsbereich | Gemeinnützige Organisationen |
| Story | Tasked with reminding people how influential dogs can be in our lives, we set out to reveal a powerful truth in history. So we went back 50 years, when iconic Beatle musician Paul McCartney first composed “Martha My Dear,” a beautiful song many of us still love today. For years people believed the song was about Paul’s girlfriend at the time. So we masterminded a campaign that recreated the birth of the song and gave credit to Paul’s dog Martha, who according to him was the real inspiration behind it all after he gave her a home. This truth about Martha as well as the achievements of people’s own pets proved to the world that when you change a dog’s life, they return the favor. |
| Medientyp | Interaktiv |
| Länge | |
| Chief Creative Officer | Ciro Sarmiento |
| Stellvertretender Creative Director | Damian Nunez |
| Art Director | Francisco Arranz |
| Texter | José Benitez |
| Agency Producer | Jose Luis Chavez |
| Executive Producer | Leda Nasio |
| Regisseur | Seba Schor |
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- MARKE:
- Dallas Pets Alive
- AGENTUR:
- Dieste
Funny illustration
- MARKE:
- Dallas Pets Alive
- AGENTUR:
- Dieste