Titel | Diva Soft-Top |
Agentur | WCRS |
Kampagne | Diva Soft-Top |
Werbende | Churchill Insurance |
Marke | Churchill Insurance |
Datum der ersten Ausstrahlung/Veröffentlichung | 2016 / 8 |
Geschäftsbereich | Versicherung |
Slogan | Depend on the dog |
Story | The 30” TV spot opens on an idyllic British country road where we see a soft-top car broken down in a lay-by with smoke billowing out of its bonnet. The folded down roof and seats form a face that talks to Churchie, who is perched beside the car. Diva Soft-Top explains that she needs to get back up and running to meet her date – a dreamy 4x4. The 4x4 then drives past, embarrassing Diva Soft-Top. Luckily, Churchill’s Green Flag rescue van arrives to fix her. Thanks to Churchie, the situation is resolved and Diva Soft-Top is on the road again, following the 4x4 into the distance. |
Philosophie | The new campaign aims to reassure customers that with Churchill’s Breakdown Service they are covered for every eventuality. The ad is the latest instalment in Churchill’s ‘Objects’ series – where everyday objects come to life to dramatize an insurance problem – and introduces the new character of Diva Soft-Top. |
Medientyp | Fernsehen |
Länge | |
Creative Director | Orlando Warner |
Creative Teammitglied | Rosanna Walker |
Creative Teammitglied | Chris Da Roza |
Agency Producer | Victoria Dashwood-Quick |
Agency Producer | Nosisa Majuqwana |
Kundenbetreuer | Emma Marsland |
Kundenbetreuer | Carolina Gutierrez-Vargas |
Kundenbetreuer | Joss Hunt |
Kundenbetreuer | Katie Briefel |
Etat-Planer | Elisa Edmonds |
Etat-Planer | Alicia Gaworska |
Medienagentur | MediaCom |
Produktionsfirma | Blinkink |
Regisseur | Joseph Mann |
Image Design | Joseph Mann |
Direktor Fotografie | Ed Tucker |
Filmproduzent/Produzent | Josh Smith |
Cutter | Max Windows |
Redaktionsbüro | Stitch |
Post-Produktion | Finish |
Ton | Angell Sound |
Kolorist | Duncan Russell |
Spezialeffekte | Andy Copping |