Titel | Life in Neon |
Agentur | McCann Demand |
Kampagne | Life in Neon |
Werbende | Hargreaves Lansdown |
Marke | Hargreaves Lansdown |
Datum der ersten Ausstrahlung/Veröffentlichung | 2022 / 2 |
Geschäftsbereich | Bank Services, Börsenmakler |
Philosophie | Designed to be a visual metaphor for ‘switching your money on’, the warm and uplifting spot showcases a mixture of real and CGI neon visuals, representing the manifestations of Hargreaves Lansdown users and their dreams for a better financial future coming to life. The visual manifestations range from a new house extension, a child’s university education, all the way to the safari of a lifetime. Each of these moments play out to the track ‘Color Decay’ by Júníus Meyvant, which ebbs and flows as we follow each investor on their emotional financial journey. |
Medientyp | Interaktiv |
Länge | |
Redaktionsbüro | Tenthree |
Senior Account Director | Owain Cowx |
Creative | Alex Smith |
Art Director | Fred Corazza |
Creative Director | Ciara O’Meara |
Production Director | Charlotte Hopkins |
Agency Producer | Sam Debock |
Produktionsfirma | Untold Studios |
Regisseur | Diarmid |
Direktor Fotografie | Matias Penachino |
EP / Producer | Josh Davies |
Produktionsmanager | Michael Choudhury |
Produktionsassistant | Tia Varnnard |
Cutter | Brendan Jenkins |
VFX Company | Untold Studios |
VFX Executive Producer | Tom Igglsedon |
VFX Producer | Ella Glazer |
VFX Supervisor | Amir Bazazi |
Kolorierung | Black Kite Studios |
Kolorist | Tom Mangham |