Titel | The Childbirth |
Titel (Originalsprache) | La naissance |
Agentur | Serviceplan Group France |
Kampagne | The Smooth Talkers |
Werbende | Cash Converters |
Marke | Cash Converters |
Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 4 |
Geschäftsbereich | Fachgeschäfte |
Slogan | Sell quickly, buy better |
Slogan (Originalsprache) | Vendez-vite. Achetez-mieux |
Story | The ‘Childbirth’ spot features a tongue in cheek scenario which arose from the statistic that food mixers are ranked in the top five most popular second-hand goods sold in the Cash Converters stores. |
Problem | The campaign "The Smooth Talkers" uses the register of the absurd to address theapprehension some people associate with selling goods on the second-hand market, byplaying on the ambiguity between the market value and emotional value of objects. |
Medientyp | Fernsehen |
Länge | |
Creative Director | Daniel Perez |
Medienagentur | Mediaplus France |
Chief Creative Supervisor | Dimitri Guerassimov |
Chief Creative Supervisor | Fabien Teichner |
Chief Creative Officer | Hervé Poupon |
Regisseur | Daniel Perez |
Account Executive | Stéphane Perrot |
Account Executive | Juliette Polaillon |
Account Executive | Julie Raynaud |
Kundenbetreuer | Bruno Bee |
Kundenbetreuer | Ronan Pensec |
Kundenbetreuer | Naolie Boudouka |
Art Director | Astrid Pinon |
Texter | Benjamin Coché |
Texter | Chloe Rosiaux |