Benjamin Coché
Copywriter at Serviceplan France
LEVALLOIS PERRET, Frankreich
TitelThe Childbirth
Titel (Originalsprache)La naissance
Agentur
Kampagne The Smooth Talkers
Werbende Cash Converters
Marke Cash Converters
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Fachgeschäfte
Slogan Sell quickly, buy better
Slogan (Originalsprache) Vendez-vite. Achetez-mieux
Story The ‘Childbirth’ spot features a tongue in cheek scenario which arose from the statistic that food mixers are ranked in the top five most popular second-hand goods sold in the Cash Converters stores.
Problem The campaign "The Smooth Talkers" uses the register of the absurd to address theapprehension some people associate with selling goods on the second-hand market, byplaying on the ambiguity between the market value and emotional value of objects.
Medientyp Fernsehen
Länge
Creative Director
Medienagentur
Chief Creative Supervisor
Chief Creative Supervisor
Chief Creative Officer
Regisseur
Account Executive
Account Executive
Account Executive
Kundenbetreuer
Kundenbetreuer
Kundenbetreuer
Art Director
Texter
Texter

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