| Titel | The story of Gerard |
| Brief | We decided to tell the story of UWV by telling the story of one person. The story of Gerard. A young man with a neurodiverse background who, with the help of UWV, overcomes the hurdles on the labour market and ends up playing a part in helping to solve staff shortages in a big regional hospital.The story of Gerard is a great example of how ‘UWV works for us all’, because by helping Gerard, UWV triggers a ‘ripple effect’. UWV doesn’t just work for him. But also for his new employer. His manager. His co-workers. The whole hospital. And his family, too. And in that way, ultimately for society as a whole. |
| Agentur | Dawn |
| Kampagne | The story of Gerard |
| Werbende | UWV |
| Marke | UWV |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2023 / 5 |
| Geschäftsbereich | Gemeinnützige Organisationen |
| Story | A light-hearted mini doc and campaign in which UWV shows the ripple-effect of helping someone with a neurodiverse background find a job in a tight labour market. |
| Medientyp | Case Study |
| Creative Director | Frenkel Schönfeld |
| Creative Producer | Ynske Postma |
| Kaufmännischer Geschäftsführer | Kyra Roest |
| Strategy Lead | Esther Overmars |
| Design | Martijn de Beurs |
| Direktor Fotografie | Mick Van Dantzig |
| Post-Produktion | Marla Grading |
| Post-Produktion | Wietse van Bezooijen |
| Ton | Raven Artson |
| Musik | Raven Artson |
| Art Director | Tom Rentmeester |
| Projektmanager | Alexander van der Pal |
| Design | Niek Kessels |
| Illustrator | Melcher Oosterman |
| Regisseur | Victor Vroegindeweij |
| Executive Producer | Marlice Draijer |
| Offline | Mark Wallaard |