BASF - "Hernan Bradas"

Rothco, part of Accenture Song

Rothco, part of Accenture Song Dublin 7, Irland

2284

Marke: BASF
Länder: Irland

Werbende: BASF

Titel	Hernan Bradas
Agentur	Rothco, part of Accenture Song
Kampagne	We Love EVs
Werbende	BASF
Marke	BASF
Datum der ersten Ausstrahlung/Veröffentlichung	2021 / 12
Geschäftsbereich	Elektronik, IT-Teile
Philosophie	From reducing our CO2 emissions to contributing to a more sustainable society, there’s plenty to love about electric vehicles. But, with game-changing innovation, there’s always so much more we can achieve. As one of the world’s most innovative companies, BASF develops solutions that address the planet’s biggest challenges and enhance our everyday lives. A leading producer of energy vehicle (EV) battery materials, BASF is innovating new technologies for battery recycling, improved reach, better charging times, as well as researching alternative materials for next generation batteries. Looking to engage the world with BASF and highlight the company’s passion for sustainable innovation, Rothco, part of Accenture Interactive, has created a campaign that showcases all there is to love about e-mobility. Through a series of real life - and wonderfully human - stories, the global ‘We Love EVs’ campaign introduces audiences to some of the world’s most passionate electric vehicle fans. It shows how BASF’s battery materials team is working to address climate change and conserve natural resources, from sourcing through production to recycling. Rothco, part of Accenture Interactive, worked with production company Nice Shirt and director Matt Houghton to craft three hero films that focus on the importance of collaboration, cooperation, and human connection, whilst simultaneously showcasing BASF’s mission to make electric battery materials for EVs even more sustainable and effective. The first film tells the story of racing driver Hernan Bradas, who is carrying on his father’s legacy by building a fully electric racing car named the ‘eBaquet’ - the first of its kind. The second follows husband and wife team, Steve and Audrey Clunn who, since 1996, have worked to make a difference in the world by converting cars and pick-up trucks to electric vehicles. The third and final film follows father Lao Qian as he looks to reconnect with his son Xiao through a 2000km road trip across Tibet in his electric car. In addition to the three films, the campaign also tells the stories of people dedicated to their work in battery materials at BASF. All the stories will be hosted on the BASF campaign website. The global, digital-only campaign is now live in nine languages across the US, China, and 12 European countries. All content directs audiences to the “We Love EVs” website, allowing readers to find out more about BASF’s innovation and work in the area of e-mobility.
Medientyp	Interaktiv
Länge	96 seconds
Markt	Großbritannien
Mehr Informationen	https://weloveevs.basf.com/battery/en-en/
Produktionsfirma	Nice Shirt Films
Redaktionsbüro	Tenthree
Musik	Extreme Music
Werbeleiter	Carol Sizmur
Agency Producer	Jeremy Muthana
Chief Creative Officer	Al Kelly
Executive Creative Director	Jen Speirs
Creative Director, Copywriter	John McMahon
Creative Director & Technologist	Torlogh O’Boyle
Creative Teammitglied	Dave Kelly
Creative Teammitglied	Meabh McElduff
Agency Director	Rosie Rogers
Etatdirektor	Joanna Cawley
Kundenbetreuer	Roisin Watters
Projektmanager	Caitriona Coakley
Strategist	Colette Henry
Regisseur	Matt Houghton
Produzent	Richard Martin
Produzent	Jack Cain
Direktor Fotografie	Bob Scott
Direktor Fotografie	Nacho Aveille
Direktor Fotografie	Sascha Schoberl
Post-Produktion	Raised by Wolves
Cutter	Gary Forrester
Cutter	Blaine Pearson
Post-production Supervisor	Jon Hollis
Ton	Audium
Ton	Screen Scene
Musik	Manners McDade
Webdesigner	Torlogh O’Boyle
Digital Agency	Virtual Identity GmbH
Medienagentur	Spark Foundry
Produktionsfirma	Curious Productions