Sonochrome - "Can you hear the colors?"

Scholz&Friends Belgrade

Scholz&Friends Belgrade Beograd, Serbien

Awards

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Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Sonochrome
Länder: Serbien

Werbende: Sonochrome

Titel	Can you hear the colors?
Agentur	Scholz&Friends Belgrade
Kampagne	Can you hear the colors?
Werbende	Sonochrome
Marke	Sonochrome
Posted	Oktober 2015
Geschäftsbereich	Andere
Story	The starting idea was to enable the blind people to experience colors for the first time in their lives, by using something they always have with them- their mobile phones. Sonochrome app transforms color vibrations into sounds in real time, based on a specially designed chart that makes the experience as natural and intuitive as possible: for example, similar colors will sound similarly, cold and deep colors sound completely differently then bright and vibrant ones. With use, Sonochrome trains the brain to develop synesthesia, a phenomenon in which stimulation of one sense is experienced in another. It enriches lives of blind people significantly, making it possible for them to have a subjective experience of colors and even enjoy a painting, or a beautiful sight.
Medientyp	Anwendungen
Länge	111 seconds
Creative Director	Svetlana Copic
Texter	Svetlana Copic
Art Director	Slavisa Savic
Produktionsfirma	Red Production
Regisseur	Sara Marković
Filmproduzent/Produzent	Miloš Đukelić
Filmproduzent/Produzent	Minja Jovanovic
Programmierer	Lazar Radosavljević
Programmierer	Đorđe Reljić
Programmierer	Nikola Cubaljević
Programmierer	Daniel šAranović
Direktor Fotografie	Luka Milićević
Komponist	Marko Milićević
Cutter	Aleksandar Milenković
Etatdirektor	Vladan Miljković
Direktor Kundenservice	Jasmina Nikolić
Geschäftsführer	Tijana Adamov
Chief Executive Officer (CEO)	žArko Sakan