| Titel | Live the Priceless Side of Music with Robbie Williams |
| Agentur | McCann London |
| Kampagne | Priceless Side of Music |
| Werbende | Mastercard International |
| Marke | MasterCard |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2017 / 2 |
| Geschäftsbereich | Kreditkarten |
| Story | The campaign uses the new ‘Priceless Side of Music’ tagline and features a Priceless Surprise in which a major star delivers the surprise of a lifetime to a deserving Mastercard holder. This year superstar Robbie Williams delivers the Priceless Surprise in the shape of an intimate performance for a fan who thought she was taking part in a documentary. Williams, who last year received The BRITs Icon Award, follows a number of global stars who have taken part in Mastercard’s Priceless Surprises, including Mark Ronson, Ellie Goulding, Kylie and Mary J Blige. |
| Medientyp | Fernsehen |
| Länge | |
| Chief Creative Officer | Rob Doubal |
| Chief Creative Officer | Laurence Thomson |
| Creative Director | Matt Crabtree |
| Creative Director | Simon Hepton |
| Creative Teammitglied | Adam Bernet |
| Creative Teammitglied | Rory Tregaskis |
| Geschäftsführender Teilhaber | Robert Smith |
| Business Leader | Tom Vick |
| Etatdirektor | Jaclyn Kaminski |
| Etat-Planer | James Appleby |
| Projektleiter | Richard Ross |
| Produktionsfirma | Craft London |
| Regisseur | Blake Claridge |
| Produktionsleitung | Sergio Lopez |
| Executive Producer | Zara Balfour |
| Produktionsmanager | Rosanna Gouldman |
| Direktor Fotografie | Berndt Wiese |
| Sound Recordist | Ashok Kumar |
| Ton | Output Audio |
| Cutter | Max Downey |
| Cutter | Mike Harris |
| Cutter | Graham Taylor |
| Mix | Adam Smyth |
| Mix | Chris Gilbert |
| Mix | Craft |
| Grad | Framestore |
| Post-Produktion | Andy Tusabe |
| Post-Produktion | Craft |
| Schauspieler | Robbie Williams |
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