Breast Cancer Care - "Booberang"

Leo Burnett

Leo Burnett London, Großbritannien

13495

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Breast Cancer Care
Länder: Großbritannien

Werbende: Breast Cancer Care

Titel	Booberang
Agentur	Leo Burnett
Kampagne	Booberang
Werbende	Breast Cancer Care
Marke	Breast Cancer Care
Datum der ersten Ausstrahlung/Veröffentlichung	2018 / 10
Geschäftsbereich	Informations-/Hilfevereinigung über der Krankheit
Story	Because breast cancer doesn't discriminate, we challenged the typical portrayal of a white woman with two perfectly symmetrical breasts, and using a wide variety of breasts - from uneven to augmented, pregnant to tattooed, and everything in between.As such, a 60” ‘breast check’ film features multiple types of breasts of all shapes, sizes and skin tones and shows how to check them, in a light-hearted and educational way. The accompanying infographics will also be reflective of the wide relevance of the campaign - allowing women to choose the breast size and colour that is right for them, and share the resulting image on social media.
Medientyp	Internet-Film
Länge	58 seconds
Produktionsfirma	Ridley Scott Creative Group
Tonstudio	Grand Central Recording Studios
Chief Executive Officer (CEO)	Gareth Collins
Chief Creative Officer	Chaka Sobhani
Creative Teammitglied	Loriley Sessions
Creative Teammitglied	Charlotte Prince
Kundenbetreuer	Rachel McEwen
Etat-Planer	Niall Moore
Agency Producer	Georgina Pearson
Designer	Matt Cox
Regisseur	Nova Dando
Filmproduzent/Produzent	Emma Cairns
Direktor Fotografie	Annika Summerson
Casting	Kharmel Cochrane
Grad	Tom Mangham
Grad	The Mill London
Cutter	Adam Aftanas
Komponist	James Hall Production
Komponist	Liam Karima
Musik	This Is Not Library Music
Sounddesigner	Gary Turnbull
Stimme	Laura Jackson