Donate Life - "Jonathan Halloran"

Leo Burnett Chicago

Leo Burnett Chicago Chicago, Vereinigte Staaten von Amerika

7233

Titel	Jonathan Halloran
Agentur	Leo Burnett Chicago
Kampagne	Names
Werbende	DonateLife America
Marke	Donate Life
Posted	Juli 2017
Geschäftsbereich	Blut-/Organspende
Slogan	One organ donor saves many lifes.
Story	When someone enters their name in the registry, their body someday will save six lives. So we decided to show that your name can literally save six people—by showing six first names within common American full names. We poured through hundreds of names to find the most interesting hidden names—like “Abe” within “Elizabeth”, or “Liam” within “William,” while at the same time, keeping the full name as short as possible. The simple ad, with a call to visit registerme.org, raised awareness to show how easy it is to use your name to register and make a real difference for people on the organ waiting list.
Medientyp	Presse & Publikationen
Executive Creative Director	Jon Wyville
Executive Creative Director	Dave Loew
Fotograf	Jeff Sciortino
Chief Creative Officer	Britt Nolan
Etatdirektor	Megan Lally
Stellvertretender Creative Director	Doug Burnett
Texter	Soham Chatterjee
Texter	Kamil Kowalczyk
Account Executive	Kaley Meier
Associate Producer	Laurel Schwartz
Associate Producer	Greta Nitzke
Fotograf	Jake Brusha
Agency Producer	Greta Nitzke
Agency Producer	Laurel Schwartz
Werbeleiter	David Fleming
Werbeleiter	Hilary Czarda