| Titel | #myhomeland |
| Agentur | Heimat Wien |
| Kampagne | #myhomeland |
| Werbende | Heimat Wien |
| Marke | Heimat Wien |
| Posted | Dezember 2021 |
| Geschäftsbereich | Werbeagenturen |
| Philosophie | Vienna, 2020, anti Covid rules demonstration: A rightwing activist publicly ripped up the rainbow flag. A shocking action. The Viennese ad agency, “Heimat Wien” answers with a healing rainbow flag that becomes the key visual of a multi-channel campaign for solidarity. The campaign led to widespread discussions in Austrian society and on social media. And hopefully for some it even led to reflection on their homeland and what it should stand for. |
| Medientyp | Case Study |
| Länge | |
| Creative Director, Copywriter | Simon Pointner |
| Texter | Valentin Auer |
| Creative Director | Philip Krautsack |
| Art Director | Sebastian Hofer |
| Illustrator | Julia Presslauer |
| Produktionsfirma | erna & radiometric |
| Chief Executive Officer (CEO) | Markus Wieser |
| Projektmanager | Mia Kerbler |
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