Swedish Armed Forces - "We Go All the Way"

Volt

Volt Stockholm, Schweden

Awards

5271

Marke: Swedish Armed Forces
Länder: Schweden

Werbende: Försvarsmakten (The Swedish Armed Forces)

Titel	We Go All the Way
Brief	As the debate raged in the U.S. over transgender people serving in the military, following President Trump's proposed ban, The Swedish Armed Forces delivered a clear message about LGBT rights during the Pride Festival in Stockholm. Part of the army's job is to protect everyone's right to enjoy love and self-expression. The message was unambiguous: we are prepared to go all the way.
Agentur	Volt
Kampagne	We Go All the Way
Werbende	Försvarsmakten (The Swedish Armed Forces)
Marke	Swedish Armed Forces
Posted	November 2017
Geschäftsbereich	Beamter, Wehrmacht und Polizei Einstellung
Story	As the debate raged in the U.S. over transgender people serving in the military following President Trumps proposed ban, The Swedish Armed Forces delivered a clear message about LGBT rights. For this year’s Pride Festival in Stockholm, The Swedish Armed Forces wanted to show their support. Their work towards equality comes with the constant duty to protect our rights for boundless love and self-expression, and they wanted to celebrate both the men and women within the Forces that carry out this duty every day and everyone walking in the parade. The message was loud and clear - we are prepared to go all the way.
Medientyp	Presse & Publikationen
Texter	Petter Nylind
Texter	Daniel Jakobsson
Art Director	Jörgen Berglund
Art Director	Johanna Johanssons
Fotograf	Henrik Bonnevier
Etatdirektor	Malin Almqvist
Produktionsmanager	Camilla Ryttare
Etat-Planer	Cornelia Wangel
Strategist	Henrik Stampe
PR Strategist	Martina Larsson