Titel | English Guard |
Agentur | TBWA\PARIS |
Kampagne | New Colors |
Werbende | McDonald's |
Marke | McDonald's |
Datum der ersten Ausstrahlung/Veröffentlichung | 2023 / 3 |
Geschäftsbereich | Gastätte & Schnellgaststätte |
Story | With a print campaign with a powerful concept, which changes the colors of intergenerational icons and legendary uniforms that everyone knows, such as Chaplin, Zorro, an English guard, a vampire. |
Philosophie | The opportunity to put color in the daily life of the French at this end of winter. |
Problem | McDonald's France innovates and launches french vegetable fries, with beetroots, parsnips and carrots. An explosion of flavors and colors |
Medientyp | Presse & Publikationen |
Länge | |
Soundtrack | Coming Thru |
Werbeleiter | Xavier Royaux |
Werbeleiter | Anne LAINE |
Werbeleiter | Clémence de Raulin |
Werbeleiter | Guillaume Milesi |
Werbeleiter | Marie Olivier |
Kundenbetreuung | Christophe Neyret |
Kundenbetreuung | Margaux Wanin |
Kundenbetreuung | Julia Montagu |
Kundenbetreuung | Nina Fernandes |
Executive Creative Director | Benjamin Marchal |
Executive Creative Director | Faustin Claverie |
Art Director | Sébastien Guinet |
Texter | Josselin Pacreau |
Stellvertretender Art Director | Julie Magnier |
Creative Producer | Guillaume Faurel |
Art Buyer | Feriel Simon |
Fotograf | Pol Kurucz |
Fotograf | Early Morning |