| Titel | Oral-B Reach Behind Dental Braces 3 |
| Agentur | Publicis Yorum |
| Kampagne | Oral-B Reach Behind Dental Braces |
| Werbende | Procter & Gamble |
| Marke | Oral-B |
| Posted | November 2016 |
| Geschäftsbereich | Mundpflege |
| Story | Oral-B in Turkey is the key player in premium toothbrush segment. It is known by the consumers mostly with its general purpose lines. But its niche and specialized ranges’ -such as orthodontic lines- awareness, was limited.In order to tackle this situation, and increase Ortho-Brush’s (orthodontic toothbrush line) awareness, a special -tongue and cheek- visual dramatization language created. This visual world represent the biggest issue of sticking food residues between dental braces. To demonstrate that in a striking manner, residues depicted as animals itself and braces represents as fences, and Oral-B Ortho Brush visualized as the liberator of animals (residues). |
| Medientyp | Presse & Publikationen |
| Creative Director | Can Faga |
| Texter | Duygu Yazıcı |
| Art Director | Gözde Menemenlioğlu |
| Brand Manager | Özge Erdem |
Mehr Projekte
ALLE SEHENOral-B Reach Behind Dental Braces 2
- MARKE:
- Oral-B
- AGENTUR:
- Publicis Yorum
Oral-B Reach Behind Dental Braces 1
- MARKE:
- Oral-B
- AGENTUR:
- Publicis Yorum