| Titel | Circle |
| Brief | At a meeting of what appears to be Alcoholics Anonymous, Alex is encouraged to tell his story. But before he can start, he bursts into tears. “I need a minute,” he says. Obligingly, the other members of the group pick up various broken objects and start repairing them. Because new 60 Seconds All Purpose Glue from Loctite can fix anything. In just one minute. |
| Agentur | HeimatTBWA\ |
| Kampagne | When you have a minute. |
| Werbende | Henkel KG |
| Marke | Loctite |
| Posted | November 2016 |
| Geschäftsbereich | Farben, Holzschützprodukte, Pinseln, Klebemittel |
| Story | An undisclosed self-help group is gathered for a meeting. One of the new members is introduced and asked to share his story with the rest of the people. He is definitely not ready and asks for a minute to gather himself. Just the minute the crowd uses to make repairs to a myriad of objects – from roller skates to vases to wall clocks – with LOCTITE 60 SECONDS. |
| Medientyp | Fernsehen |
| Produktionsfirma | Markenfilm Berlin GmbH |
| Chief Creative Officer | Guido Heffels |
| Creative Director | Guido Heffels |
| Creative Director | ricardo distefano |
| Creative Director | Stephen Quell |
| Texter | Axel Didon |
| Art Director | Anthony Montagne |
| Art Director | Adrian Staehelin |
| Agency Producer | Alexander Münzer |
| Regisseur | Ali Ali |
| Filmproduzent/Produzent | Robert Tewes |
| Filmproduzent/Produzent | Johanna Karger |
| Direktor Fotografie | Pierre Mouarkech |
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