| Titel | A Story of the Kingdoms of the Moon and of the Sun – Chapter 1 |
| Agentur | altavia. disko |
| Kampagne | A Story of the Kingdoms of the Moon and of the Sun - Chapter 1 |
| Werbende | Pierre Hermé Paris |
| Marke | PIERRE HERMÉ X NICOLAS BUFFE |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2016 |
| Story | How to install a unique and forward thinking brand territory that transcends both digital and real? DISKO has created an interactive story, inspired by Japanese manga, leaving fans of the House in a spooky adventure within two total opposite kingdoms, and makes us meet as endearing as fascinating characters : A Story of the Kingdoms of the Moon and of the Sun – Chapter 1 |
| Philosophie | For the new season, and in order to build its brand territory, Pierre Hermé Paris wished a creative content that install the brand as a real Maison de Pâtisserie, and give it a creative image, singular and “avant-gardiste”, as creations of the best pastry chef in the world are. A brand content & user content strategy which is deployed worldwide, to support the growth of the House. |
| Problem | How to install a unique and forward thinking brand territory that transcends both digital and real? |
| Ergebnis | DISKO has created an interactive story, inspired by Japanese manga, leaving fans of the House in a spooky adventure within two total opposite kingdoms, and makes us meet as endearing as fascinating characters : A Story of the Kingdoms of the Moon and of the Sun – Chapter 1 A creation in collaboration with Nicolas Buffe, a much talented artist expatriate in Japan for many years, and Behind the Shadow Drops, genius Japanese band. |
| Medientyp | Interaktiv |
| Länge | |
| Creative Director | Stéphane Le Frapper |
| Creative Director | Olivier Ouendeno |
| Texter | Matthieu Vincent |
| Texter | Florian Kunlin |
| Art Director | Mathieu Drugeault |
| Illustrator | Nicolas Buffe |
| Programmierer | Vincent Guillon |
| Programmierer | Kevin Lambert |