Titel | The Sons of Vikrant |
Agentur | Leo Burnett India |
Kampagne | The Sons of Vikrant |
Werbende | Bajaj Auto Ltd |
Marke | Bajaj V |
Posted | November 2016 |
Geschäftsbereich | Andere Fahrzeuge |
Story | In 1971, India’s first aircraft carrier INS Vikrant played a decisive role in the historic Indo-Pak war which led to the birth of a new nation – Bangladesh. However in 2014, the government decided to send this legendary warship to the scrapyard. Bajaj Auto, India’s leading motorcycle company, stepped in and procured INS Vikrant’s scrap metal, forged it and gave it a new life, in the form of a new motorcycle- the Bajaj V.To take this story to the nation, we used a unique medium. After a nationwide search, we partnered with the brave naval officers who fought aboard the INS Vikrant in the 1971 war and made a documentary series titled ‘The Sons of Vikrant’. Through this content, the untold stories of pride and valour of the warship were revealed to the nation. Thus these war heroes became the messengers for the nation’s bike. |
Medientyp | Internet-Film |
Chief Creative Officer | Rajdeepak Das |
Chief Executive Officer (CEO) | Saurabh Varma |
Executive Creative Director | Prajato Guha |
Executive Creative Director | Sachin Kamble |
Creative Director | Kevin Lobo |
Creative Director | Vikrant Yadav |
Texter | Vikrant Yadav |
Texter | Vivek Unnikrishnan |
Art Director | Kevin Lobo |
Art Director | Deepak Jage |
Art Director | Vikrant Wadkar |
Grafik-Designer | Kevin Lobo |
Grafik-Designer | Deepak Jage |
Grafik-Designer | Vikrant Wadkar |
Kundenbetreuer | Sanju Menon |
Kundenbetreuer | Rajiv Wadhwa |
Kundenbetreuer | Anuj Abraham |
Kundenbetreuer | Varsha Roy |
Etat-Planer | Akshaya Karanth |
Regisseur | Rajesh Saathi |
Filmproduzent/Produzent | Harish Nambiar |