| Titel | What's Your Excuse? 3 |
| Agentur | Optimist |
| Kampagne | What's Your Excuse? |
| Werbende | Eesti Haigekassa |
| Marke | Eesti Haigekassa |
| Posted | April 2019 |
| Geschäftsbereich | Informations-/Hilfevereinigung über der Krankheit |
| Story | Obesity in office workers is a big problem in Estonia. People don't move enough. We needed to shake society through unexpected examples. The campaign heroes were a swimmer, without hands and with only one whole leg, a 78-year-old marathon runner and a blind adventurer. All of them are more active than the average Estonian. |
| Medientyp | Presse & Publikationen |
| Creative Director | Oliver Lomp |
| Projektmanager | Kadri-Liis Nikopensius |
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