Designer
at
Helix
| Titel | XBOX Dead Rising 4 - Walkthrough |
| Agentur | McCann London |
| Kampagne | Dead Rising Lights |
| Werbende | Microsoft |
| Marke | Xbox |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2016 / 12 |
| Geschäftsbereich | Videospielekonsolen |
| Story | Xbox had to run a launch trailer for Dead Rising 4, a Christmas-themed zombie game, at the busiest, most ad-cluttered time of year. So Xbox didn’t make a conventional trailer. Instead, the trailer was built out of Christmas lights and installed in central London. "Zombie Christmas", told a story of blood, zombies, and the return of the series' hero entirely through festive bulbs. The content wasn’t on TV or YouTube. It only existed outdoors: branded content as a physical destination. |
| Medientyp | Events |
| Länge | |
| Event | Momentum Worldwide London |
| Chief Creative Officer | Rob Doubal |
| Chief Creative Officer | Laurence Thomson |
| Creative Director | Sanjiv Mistry |
| Creative Director | Jamie Mietz |
| Texter | Jim Nilsson |
| Art Director | Jacob Bjordal |
| Etatdirektor | Tom Oliver |
| Kundenbetreuer | Isobel Thomas |
| Account Executive | Sophie Grierson |
| Account Executive | Alice Parker |
| Etat-Planer | Charlotte Walters |
| Projektmanager | Clare Prager |
| Projektmanager | Paul Gillespie |
| Produktionsmanager | Ruth Oates |
| Regisseur | Sam White |
| Tonstudio | Adam Smyth |
| Tonstudio | Chris Gilbert |
| Business-Manager | Nicholas Mugridge |
| Designer | Michael Bow |
| Designer | Carl Warren |
| Designer | Dan Fields |
| Produktionsfirma | Helix |
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ALLE SEHENzombie christmas : the real world trailer
- MARKE:
- Xbox
- AGENTUR:
- McCann London