Titel | More Than a Game |
Agentur | adam&eveDDB |
Kampagne | FIFA 18 Launch |
Werbende | Electronic Arts Inc. |
Marke | EA Sports FIFA18 |
Datum der ersten Ausstrahlung/Veröffentlichung | 2017 / 9 |
Geschäftsbereich | Videospielekonsolen |
Story | The commercial showcases how skills and ideas flow from EA SPORTS FIFA into both football and culture. Beginning with a player performing the ‘El Tornado’ move in FIFA 18 for the first time, they upload it for the review of the FIFA 18 community where it gathers traction from influencers around the world, spawning countless attempts and spin-offs as it ricochets through culture. From in-the-game to on-the-pitch and across the globe, Antoine Griezmann, Dele Alli, and NBA superstar James Harden give us their take on the move after witnessing it first performed in-game and then on the pitch of the Santiago Bernabéu by FIFA 18 cover star Cristiano Ronaldo. ‘El Tornado’ is then picked up by brands such as adidas and Coke, who developed their own versions of ‘El Tornado’ content, as well as inspiring Run the Jewels to create their own bespoke track; “Mean Demeanor (El Tornado Mix)”. Dele even showcases his own ‘El Tornado’ Facebook Camera Lens. |
Medientyp | Fernsehen |
Länge | |
Soundtrack | Mean Demeanor (El Tornado Mix) |
Redaktionsbüro | Trim Editing |
Audio-Postproduktion | Factory Studios |
Schauspieler | Cristiano Ronaldo |
Schauspieler | Antoine Griezmann |
Schauspieler | Roberto Carlos |
Schauspieler | Dele Alli |
Schauspieler | Run the Jewels |
Schauspieler | James Harden |
Schauspieler | Hjerpseth |
Schauspieler | Castro1021 |
Schauspieler | wroetoshaw |
Schauspieler | Indi Cowie |
Schauspieler | Freekickerz |
Schauspieler | Off-Foot |
Schauspieler | 8bit-Football |
Werbeleiter | Anthony Doyle |
Werbeleiter | David Jackson |
Werbeleiter | Paul Marr |
Group Chief Creative Officer | Ben Priest |
Chief Creative Officer | Richard Brim |
Creative Director | Tim Vance |
Creative Director | Paul Knott |
Creative Teammitglied | Tim Vance |
Creative Teammitglied | Paul Knott |
Creative Teammitglied | Rasmus Smith-Bech |
Creative Teammitglied | Jonas Roth |
Agency Producer | Sian Parker |
Assistant Agency Producer | Christopher Battye |
Etat-Planer | Martin Beverley |
Etat-Planer | David Mortimer |
Chief Executive Officer (CEO) | Mat Goff |
Geschäftsführender Teilhaber | Dylan Davenport |
Etatdirektor | James Derrick |
Kundenbetreuer | Max Sullivan |
Designer | Alex Fairman |
Typograf | Alex Fairman |
Medienplaner | Robbie McCawley |
Medienplaner | Tony Medio |
Medienagentur | Starcom MediaVest |
Produktionsfirma | Smuggler |
Executive Producer | Fergus Brown |
Produzent | Emma Butterworth |
Regisseur | Adam Berg |
Direktor Fotografie | Erik Sohlström |
Direktor Fotografie | Mattias Drugge |
Direktor Fotografie | Simon Chaudoir |
Cutter | Paul Hardcastle |
Cutter | Dave Davis |
Post-Produktion | The Mill London |
Kolorist | Dave Luddy Ludlam |
Leitung Musik | Raphaella Lima |