Chevrolet - "Then/Now 1"

Commonwealth//McCann

Commonwealth//McCann Detroit, Vereinigte Staaten von Amerika

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Titel	Then/Now 1
Agentur	Commonwealth//McCann
Kampagne	Then/Now
Werbende	General Motors Corp.
Marke	Chevrolet
Datum der ersten Ausstrahlung/Veröffentlichung	2017 / 11
Geschäftsbereich	Autos
Story	Then and Now PrintTo prove that Chevrolet trucks have been dependable for 100 years, we recreated actual Chevy print ads from the past, and then ran them back-to-back in print publications. The two print pieces mimicked each other exactly in terms of layout and design. On the first page was the actual Chevy print ad from the past. Then, on the very next page, was the recreation with updated imagery and copy in the same exact style and appearance — showing that Chevy trucks are just as dependable as they ever were.
Medientyp	Presse & Publikationen
Executive Creative Director	Duffy Patten
Executive Creative Director	Bob Guisgand
Creative Director	Kathy Speck
Creative Director	Andy Ozark
Stellvertretender Creative Director	Erik Bjorklund
Stellvertretender Creative Director	Andrew Bouwkamp
Etatdirektor	Bill Wilt
Etatdirektor	Bill Freed
Account Supervisor	Andrew Punzal
Account Executive	Christie Greniner
Projektmanager	Voytek Orlik
Filmproduzent/Produzent	Sharon Miller
Creative Agency	McCann Mumbai