Danish Rheumatism Association - "The Pain Choir"

&Co. / NoA

&Co. / NoA København K, Dänemark

Awards

817

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Danish Rheumatism Association
Länder: Dänemark

Werbende: Danish Rheumatism Association

Titel	The Pain Choir
Brief	Do you “OUCH” when bending down to tie your shoes? Not to mention the “AARGH” when getting up again? Or do you “OOOF” when opening the jam jar and “HMMF” when donning the socks in the morning? Risks are that you suffer from arthritis and are part of the world’s largest choir. The Pain Choir. It’s high time we recognise the groans and sighs as signs – our bodies are speaking, and if we fail to listen and respond soon enough, the damages will only get worse and worse, eventually reaching a point where no treatment can rectify. We turned the everyday signs of arthritis into a symphonic act, revealing the ubiquity – and absurdity – of the disease and the struggles it creates.
Agentur	&Co. / NoA
Kampagne	The Pain Choir
Werbende	Danish Rheumatism Association
Marke	Danish Rheumatism Association
Datum der ersten Ausstrahlung/Veröffentlichung	2023 / 9
Geschäftsbereich	Gemeinnützige Organisationen
Story	The Danish Rheumatism Association is a Danish patient association founded in 1936 with the vision to ensure a better life for the more than 700,000 people with pain in their joints, back and muscles.
Medientyp	Fernsehen & Kino
Creative Director	Claus Collstrup
Art Director	Martin Storgaard
Etatdirektor	Morten Fabricius
Strategieplaner	Helle Julin
Media Strategist	Morten Saxnæs
Media Strategist	Nynne Sille Hansen
Agency Producer	Kristina Karlsson
Regisseur	Tore Frandsen
Executive Producer	Sara Samsøe
Post-Produktion	Gareth Warland
Direktor Fotografie	Jasper Spanning
Cutter	Rasmus Nyholm Schmidt
Tonstudio	Kevin Koch
Tonstudio	Anne Gry Skovdal
Musik	Lasse Martinussen
Grad	Sofie Borup
Texter	Mathias Trads
Kundenbetreuer	Nynne Seifert
Grafik-Designer	Malene Therkelsen
Produzent	Melanie Frydshou