| Titel | Home Safe Home |
| Agentur | Wunderman Thompson South Asia |
| Kampagne | Home Safe Home |
| Werbende | Tata Steel |
| Marke | Tata Tiscon |
| Posted | JunI 2021 |
| Geschäftsbereich | Industrie |
| Philosophie | The pandemic has brought into focus how important homes are in keeping us safe. Like every year, on World Environment Day, Tata Tiscon, Quality Rebar Brand from Tata Steel and India’s first GreenPro certified rebar brand, continues to spread the message of building strong, safe homes for all living beings on this planet through Go Green, the brand’s sustainability initiative. This year, the brand has released its film titled ‘Home Safe Home’, conceptualised by Wunderman Thompson South Asia, to encourage people to care for and nurture all homes. For all living beings. The UN Decade on Ecosystem Restoration (2021-2030) is a rallying call for the protection and revival of ecosystems. As a leading homebuilding brand, Tata Tiscon is committed to building safe homes for humans while not destroying the habitats of all living beings. Towards this purpose, the brand strives to encourage all its channel partners to do the same. |
| Medientyp | Interaktiv |
| Länge | |
| SVP, Managing Partner | Vijay Jacob Parakkal |
| VP Executive Creative Director | Arjun Mukherjee |
| Creative Director, Copywriter | Moeinuk Sengupta |
| Creative Supervisor, Art | Sourish Mitra |
| Produktionsfirma | Made in Calcutta |
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