Andrés Ortiz
Art Director at YoupanquiBBDO
Lima, Peru
TitelSnaps For Dogs
Kampagne Snaps For Dogs
Werbende Voz Animal
Marke Voz Animal
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Tierrechte
Slogan A Message Against Fireworks
Story During the holidays, the sky of Lima is full of lights and many celebrate it... but not all. To raise awareness about the chaos that our pets live through fireworks, we did this using Snapchat. 
Philosophie In Peru, the holidays are lived in great. The sky over Lima is full of lights and the Christmas spirit is celebrated by many people… But not by everyone. 
Problem Animals hear the noise of bombards up to 500 times with greater intensity than humans. They stun the animals. When they hear these loud noises, they have different reactions, and can even kill them. 
Ergebnis We got more than 350 000 people watched our message between the 30th and 31st of December. And, above all, with no money. 
Medientyp Social Media
Chief Creative Officer
Creative Director
PR Advisor

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