Ghadi detergent - "Ghadi Detergent Mask - #BachaavMeinHiSamjhdaariHai"

ADK Fortune

ADK Fortune Dehli, Indien

2473

Marke: Ghadi detergent
Länder: Indien

Werbende: Rohit Surfactants Private Limited

Titel	Ghadi Detergent Mask - #BachaavMeinHiSamjhdaariHai
Agentur	ADK Fortune
Kampagne	Ghadi Detergent Mask
Werbende	Rohit Surfactants Private Limited
Marke	Ghadi detergent
Datum der ersten Ausstrahlung/Veröffentlichung	2020 / 12
Geschäftsbereich	Reinigungsprodukte & Waschmittel
Story	To make everyone wear a mask, Ghadi wears one itself. #BachaavMeinHiSamjhdaariHai
Philosophie	What is the simplest thing anyone can do to protect themselves and their loved ones from the pandemic that is raging across the country and the world? The answer lies in remembering to wear a mask every time we step out. Yet, this simple message has either not reached everybody or is simply being ignored or forgotten. Ghadi, as India's no. 1 detergent powder, decided not just to reach out and remind millions but walk the talk themselves. In an initiative conceptualised and executed by ADK Fortune Communications Pvt. Ltd., Gurgaon, a WPP company and part of Wunderman Thompson South Asia Group, the most powerful and effective medium was used - the Ghadi detergent pack. The pack reaches millions of Indian households, even in areas where the reach of TV and other mass medium is extremely limited. So, to spread awareness and reach the maximum number of households, Ghadi pack as a medium was used. Ghadi covered its actual logo (the very face of the brand) across its entire range with a printed mask to remind and inspire people to wear a mask. And to further underline its importance, a message, "Bachaav Mein Hi Samajhdaari Hain" (It makes sense to save yourself), is going on every pack. To further scale up this message, Ghadi supported this initiative with a digital film directed by Pradeep Sarkar. It clearly shows a young girl in a shop who makes her father realise that the best way to show you care is by wearing a mask - just like the pack itself.
Medientyp	Interaktiv
Länge	88 seconds
Geschäftsführer	Rahul Gyanchandani
Werbeleiter	Arif Husain
Werbeleiter	Ashish Makhija
Werbeleiter	Geet Kiran
Werbeleiter	Varun Chauhan
Werbeleiter	Vaibhav Rai
Geschäftsführender Teilhaber	Subroto Pradhan
Planning Lead	Atishi Pradhan
Executive Creative Director	Nakul Sharma
Executive Creative Director	Tirtha Ghosh
Creative Teammitglied	Rajanish Jain
Creative Teammitglied	Ravi Shankar Mishra
Creative Teammitglied	Abhishek Sharma
Creative Teammitglied	MD Ershad
Account Management Team	Ambar Sharan Lal
Account Management Team	Akhil Nijhawan
Account Management Team	Priyanka Surkali
Produktionsfirma	Apocalypso Filmworks
Regisseur	Pradeep Sarkar
Music Director	Ronit Sarkar
Produzent	Panchali Sarkar
Produzent	Mrittika Mukherjee