SingleCut Beersmiths - "Big in Japan"

Zulu Alpha Kilo

Zulu Alpha Kilo Toronto, Kanada

4875

Titel	Big in Japan
Agentur	Zulu Alpha Kilo
Kampagne	Big in Japan
Werbende	SingleCut Beersmiths
Marke	SingleCut Beersmiths
Datum der ersten Ausstrahlung/Veröffentlichung	2019 / 5
Geschäftsbereich	Andere
Story	For over 50 years, rock bands from the west have flown east and made it ‘Big in Japan’. Now for its first Japanese release, SingleCut Beersmiths, a rock-themed craft brewery in NYC, is paying tribute to this music phenomenon by gamifying its latest IPA. BIG IN JAPAN IPA honours four legendary classic rock songs that made it ‘big in Japan’. To turn SingleCut packaging into a ‘Name That Tune’ game, labels were created by weaving visual clues from the legendary songs’ within QR codes.
Medientyp	Case Study
Länge	95 seconds
Chief Creative Officer	Zak Mroueh
Animation	Andrew Martin
Client Manager	Rich Buceta
Texter	Vinay Parmar
Produktionskünstler	Brandon Dyson
Studio Direktor	Greg Heptinstall
Account Executive	Erin McManus
Integrated Producer	Teresa Bayley
Design Director	Ryan Booth
Produktionskünstler	Anna Harju
Art Director	Kevin Sato
Illustrator	Kevin Sato
Produktionskünstler	Ashleigh O’Brien
Creative Technology Director	Martin Szomolanyi
Strategieplaner	Spencer MacEachern
Strategieplaner	Stephanie Gyles
Integrated Producer	Houng Ngui
Illustrator	Ty Dale
Produktionsfirma	Zulubot