Lead Senior Producer
at
Forsman and Bodenfors
| Titel | SingleCut Notes IPA |
| Brief | Notes IPA is the first beer crafted to teach you guitar. Four distinct labels were designed to display a guitar fretboard and a foundational chord: C, D, G or E minor. By gripping the can like you would a guitar, you can learn the finger positions for these chords and get a feel for guitar strings through the label’s tactile finish. Scanning the Snapchat code on the labels activates a shareable augmented reality guitar lesson right on the can and turns it into a playable instrument. The pull tab is even fitted with a custom-made guitar pick – designed to pop open the beer and pop off for you to play with. |
| Agentur | Zulu Alpha Kilo |
| Kampagne | SingleCut Notes IPA |
| Werbende | SingleCut Beersmiths |
| Marke | SingleCut Beersmiths |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2021 / 7 |
| Geschäftsbereich | Spirituosen |
| Story | While beer and guitars have always gone hand in hand, Notes IPA aims to create the guitar heroes of tomorrow. Four-packs of the beer come with four distinct labels, each displaying a foundational guitar chord: C, D, G or E-minor. By gripping the can like you would a guitar, you can learn the finger positions for each chord and get a feel for the strings through the label’s tactile finish. Cans also come with a crafty production innovation: an authentic, injection moulded guitar pick fitted right on the pull tab. These custom-made picks not only pop open the beer, but they also pop off for you to play with. And for an interactive demonstration, you can scan the Snapchat code on the label to unlock an augmented reality guitar lesson. This mobile experience allows you to visualize finger positions for each chord right on the can, hear how the chords should actually sound and create shareable music. |
| Medientyp | Produktdesign/Entwicklung |
| Länge | |
| Markt | Kanada |
| Chief Creative Officer | Zak Mroueh |
| Creative Director | Zak Mroueh |
| ACD | Kevin Sato |
| Art Director | Kevin Sato |
| ACD | Vinay Parmar |
| Texter | Vinay Parmar |
| Art Director | Philippe Visaya |
| Texter | Victoria Lee |
| Designer | Zoe Kim |
| Designer | Kevin Sato |
| Werbeleiter | Rich Buceta |
| Werbeleiter | Dan Bronson |
| Werbeleiter | Danielle Palermo |
| Etatdirektor | Erin McManus |
| Strategy Director | Spencer MacEachern |
| Digitale Strategie | Shaunagh Farrelly |
| Filmproduzent/Produzent | Houng Ngui |
| Filmproduzent/Produzent | Kathryn Brown |
| Filmproduzent/Produzent | Jackie Pal |
| Filmproduzent/Produzent | Lauren Schell |
| Produktdesign | Spark Innovations Inc. |
| Produktionsfirma | Zulubot |
| Produktionsfirma | Table of Content |
| Director of Integrated Production | Ola Stodulska Studio |
| Regisseur | James Graham |
| Director of Interactive Production | Ece Inan |
| Direktor Fotografie | Sean Donnelly |
| Fotograf | Sean Donnelly |
| Studio Artist | Jeannette Downes |
| Lead Production Artist | Ashleigh OBrien |
| Produktionskünstler | Mila Lukezich |
| Web Developer | Gillian Black |
| Post-Produktion | Noah Mroueh |
| Social Media Team | Cecilia Bernasch |
| Web Developer | Ariana Emond |
| Cutter | Felipe Chaparro |
| Cutter | David James Findlay |
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