| Titel | Lost Tapes of the 27 Club |
| Agentur |
Rethink Communications Inc.
|
| Kampagne |
Lost Tapes of the 27 Club
|
| Werbende |
Over the Bridge
|
| Marke |
Over the Bridge
|
| Posted | November 2021 |
| Geschäftsbereich | Gemeinnützige Organisationen
|
| Story | As long as there’s been popular music, musicians and crews have struggled with mental health at a rate far exceeding the general adult population. And this issue hasn’t just been ignored. It’s been romanticized, by things like the 27 Club—a group of musicians whose lives were all lost at just 27 years old. To draw attention to this issue, we used AI to imagine what these artists might have created, were they still with us. And we were positively overwhelmed by the conversation it sparked. |
| Problem | Over The Bridge is non profit organization and a lifeline for the music industry’s long-term success. Using the music industry as a conduit, OTB assists industry members, who are at their most vulnerable, cultivate and achieve long-term mental health and addiction recovery goals. |
| Medientyp |
Case Study
|
| Chief Creative Officer |
Aaron Starkman
|
| Executive Creative Director |
Leia Rogers
|
| Executive Creative Director |
Morgan Tierney
|
| Creative Director |
Sean OConnor
|
| Creative Director |
Hans Thiessen
|
| Stellvertretender Creative Director |
Jake Hope
|
| Art Director |
Jake Hope
|
| Designer |
Alex Bakker
|
| Texter |
Sean OConnor
|
| Cutter |
Leigh O Neill
|
| Cutter |
Thomas McKeen
|
| Cutter |
Ignacio Florez
|